Persuade Your Brain

This book is an eye opener.  Robert Cialdini wrote Influence: The Psychology of Persuasion, considered a must read in the marketing industry.  His powerful rules about how to persuade are in play around the world, and they are amazingly effective.

Cialdini researched six techniques and asked his students to create experiments to test the persuasive power of those techniques.   Cialdini writes from a marketing perspective, about how people persuade other people to buy or do something they had no intention of doing.

Most successful salesmen knowingly use these powerful ‘weapons of influence’ to sell, and the rest of us use these principles intuitively to influence others.  We are all taken in by these rules at times when we buy or agree to do things that we wouldn’t have done if the rules were not in effect.

We can’t help it.  These rules are ingrained in our psyche.  But once you know what the rules are and how they work, you can use the same techniques for your benefit.  It’s like jujitsu.  Take the strength of your opponent and turn it to your own advantage.

Just for the moment, imagine that chronic pain is because of negative emotions, thoughts and memories.  Imagine there are two parts of the brain.  The unconscious, reptilian, childlike part is in charge of the pain and other body processes.

The conscious, executive part is in charge of our thinking and understanding.  If you could somehow persuade your unconscious brain that the emotions, thoughts, or memories are not so awful, then maybe the pain would loosen up.

Well that is exactly what an EFT Practitioner does time after time.  I use these techniques to persuade the childlike part of the brain to think differently and let go of the uncomfortable stuff.

These rules of persuasion are ingrained in our unconscious brain. They are part of the human condition.  So accept these rules of nature, and become aware of them and you will avoid doing things that are not in your own best interest.

Now this is important.  You can even use these techniques on yourself.  Use these tools of persuasion as you talk to yourself and you might find that you can actually make a dent in your pain.

A future article will describe each of the 6 ‘weapons of influence’  and will offer a series of action steps to take to encourage your body to release the pain.

Meanwhile here is the list:

  1. Reciprocity
  2. Commitment and Consistency
  3. Social Proof
  4. Authority
  5. Liking
  6. Scarcity

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All the best,



Ruthi Backenroth, MBA, Advanced EFT Practitioner, teaches men and women suffering with chronic back pain to get breakthrough relief.

Ruthi's work is her challenge to those who said: "You will just have to live with the pain." That outrageous prediction spurred her search for a solution to her own back pain. And she has proved them wrong many times over.

Ruthi's clients are frustrated with traditional approaches and are committed to getting lasting results. We use a series of mental exercises to retrain the brain to stop the pain signals, and get relief.

  Sessions are by phone or Skype.  

And here is her guarantee: Measurable results in 3 months, or your money back.

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